In case you didn’t know, I love football. Pro, college, highschool, my neighbor’s 7th grade team, all of it.
So, needless to say, yesterday was fun. On the NFC side, the “feel-good” underdog story of the year are the Arizona Cardinals. 9-7 regular season. Ageless Quarterback Kurt Warner at the helm, who replaced pretty boy Matt Leinhart early in the season. Unbelievable catches made by WR Larry Fitzgerald. I love it!
Then, “my” AFC team (“my” team overall is the Green Bay Packers), the Pittsburgh Steelers had their way with the Baltimore Ravens.
So now I get a great feel good story (the Cardinals) and my AFC team (the Steelers) in two weeks. I couldn’t be happier and can’t wait to spend 11 hours in front of my TV on February 1.
So, does any of this have anything to do with sales or marketing? I am not sure, but I do know that any “underdog”, “rags-to-riches”, “used to bag groceries in Iowa” story makes everyone feel good. Kurt Warner and his Arizona Cardinals fit this bill to a “T”. Likewise, we also feel good when the “best” team makes it in as well. The Pittsburgh Steelers own the number one defense in the league, therefore it makes sense that they should be playing in the Super Bowl, right? If nothing else, this feel good match up can maybe take your customer’s minds off the other challenges in their life and more likely to engage with you for something positive. Find a positive reason to reach out to your clients today and you will find them more receptive (at least the football fans anyway!).
