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	<title>Coach Brent Burns &#187; How to Talk About What You Do</title>
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	<link>http://www.coachbrent.com</link>
	<description>Helping community based business owners get booked solid!</description>
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		<title>How to Talk About What You Do &#8212; Live and in person!</title>
		<link>http://www.coachbrent.com/2009/06/07/how-to-talk-about-what-you-do-live-and-in-person/</link>
		<comments>http://www.coachbrent.com/2009/06/07/how-to-talk-about-what-you-do-live-and-in-person/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 19:17:04 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[BYS Sales Cycle]]></category>
		<category><![CDATA[How to Talk About What You Do]]></category>
		<category><![CDATA[Speaking & Demonstrating]]></category>
		<category><![CDATA[Chamber of Commerce]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[small business owner]]></category>

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		<description><![CDATA[Can you talk about what you do? (It&#8217;s not that hard!) Do think the &#8220;Elevator Speech&#8221; is the answer?  (It isn&#8217;t!) When asked what you do, do you answer with your professional category?  (Wrong!) For my friends and readers who live in the Crystal Lake, Illinois area, I will be teaching a live workshop this [...]


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		<title>Networking Guy &#8211; Yuk!</title>
		<link>http://www.coachbrent.com/2009/04/09/networking-guy-yuk/</link>
		<comments>http://www.coachbrent.com/2009/04/09/networking-guy-yuk/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 16:14:50 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Core Self-Promotion Strategies]]></category>
		<category><![CDATA[How to Talk About What You Do]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Chamber of Commerce]]></category>

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		<description><![CDATA[My local Chamber of Commerce recently hosted a multi-Chamber mixer at the local newspaper in our community.  I love these events because I get to connect with business owners from neighboring communities that I don&#8217;t see on a regular basis.  That&#8217;s a good thing. The bad thing was who I will call &#8220;networking guy&#8221;.  He [...]


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		<title>Voting is like buying, right?</title>
		<link>http://www.coachbrent.com/2008/11/04/voting-is-like-buying-right/</link>
		<comments>http://www.coachbrent.com/2008/11/04/voting-is-like-buying-right/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 19:40:37 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[How to Talk About What You Do]]></category>
		<category><![CDATA[Keep-in-Touch]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Who Knows You & Do They Like You?]]></category>
		<category><![CDATA[Why People Buy]]></category>

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		<description><![CDATA[My wife got up early today and headed to the polls while I stayed home with the kids.  She texted me shortly thereafter and said, &#8220;Oh My God, you should see the line!&#8221; (of course she didn&#8217;t use punctuation, after all, she was just texting).  She left, got her free cup of coffee from Starbucks (give [...]


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