This coming Friday, March 6, 2009, I will be the guest speaker at the Crystal Lake Chamber of Commerce Business Builders Breakfast. The event is titled: Are You Spending to “Get” or “Keep” — The Importance of Customer Retention in a Challenging Economy.
Given the current state of the economy, our marketing dollars are more precious than ever. Many studies have shown that keeping our current customers engaged and continuing to build trust with them over time increases our revenue and reduces our marketing expenditures, so doesn’t it make sense to have a clearly defined and calendared Customer Retention program? I think so, and this seminar will give you the tools to design, implement and measure your customer retention program.
This event is being sponsored by the Crystal Lake Chamber Young Professionals Group, they will be cooking pancakes for all attendees!! Learn more about this program by clicking here, I hope you can come!
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